UseJapan
Meet the mascot

This is Yuki.

A small yellow blob with big eyes, slightly squishy cheeks, and an unreasonable amount of opinions about konbini onigiri. He is the heart of UseJapan and your tiny travel companion across the country.

Yuki, the yellow blob mascot of UseJapan, waving hello
Yuki: Born from an onigiri
Chapter 1

Born from an onigiri

Legend says Yuki hatched from a forgotten rice ball on a quiet kitchen counter in Kyoto. The cook never noticed. Yuki did. He blinked twice, stretched his tiny nub-arms, and decided the world looked tasty.

Yuki: First ride on the Shinkansen
Chapter 2

First ride on the Shinkansen

He pressed his whole face to the window the moment Mount Fuji appeared. He has not stopped traveling since. Top speed: 320 km/h. Top snack count per trip: classified.

Yuki: Beautifully lost in Shibuya
Chapter 3

Beautifully lost in Shibuya

Yuki got swept into the Scramble holding a paper map upside down. Three hours later he had memorized every coin locker, toilet and konbini between Shibuya and Harajuku. That is how UseJapan was born.

Yuki: His one true love: onsen
Chapter 4

His one true love: onsen

After a long day of guiding travelers, Yuki retreats to a quiet mountain onsen. Towel on head. Eyes closed. Slowly turning the perfect shade of golden. Do not disturb until at least one cup of hot tea has been prepared.

Yuki: Powered by ramen
Chapter 5

Powered by ramen

Yuki runs on noodles. Tonkotsu in Fukuoka, miso in Sapporo, shoyu in Tokyo. He has slurped at 412 counters and counting. He still cannot use chopsticks properly. He does not care.

Yuki facts

Name
Yuki (short for nothing, he just liked it)
Hometown
A kitchen counter, somewhere in Kyoto
Height
About one onigiri tall
Favorite city
Whichever one is serving ramen right now
Superpower
Always knowing where the nearest toilet is
Weakness
Vending machines. All of them.

Travel with Yuki

He has spent years getting wonderfully lost so you do not have to. Open the map and let him show you around.